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Suggested Books________________________
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| Business
Must Reads
The
New Strategic Selling: The Unique Sales System Proven
Successful by the World's Best Companies, by Stephen
E. Heiman, Diane Sanchez, Tad Tuleja

By
eliminating "fickle luck" from the sales
process and replacing it with proven, visible, repeatable
skills, this book offers a sure-fire method for
making the sale every time. This expanded edition
features the basic tenets from the first book, plus
a valuable array of new features. Confronts the
rapidly evolving world of businessto-business sales
with new real-world examples, new strategies for
confronting competition, & a special section
featuring the most commonly asked questions from
the Miller Heiman workshops. |
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The
New Conceptual Selling: The Most Effective and Proven
Method for Face-To-Face Sales Planning, by Stephen
E. Heiman, Diane Sanchez, Tad Tuleja

Throw
the old rules of traditional sales out the window.
Stephen E. Heiman and his co-authors, Diane Sanchez
and Tad Tuleja, state in no uncertain terms that
to remain a successful sales professional, you need
to change the way you view the selling process.
They advocate a customer-driven model of sales as
the only approach for long-term success. The book
includes “personal workshops” to allow
you to apply these concepts directly to your sales
situation. |
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I’d
Rather Have a Root Canal Than Do Cold Calling,
by Shawn A. Greene

This
superb book hits the nail right on the head. Loaded
with real truths, honest insights and profitable
ideas! If you dread or fear cold calling, this book
will help jump-start you into action. |
Selling
Machine, by Diane Sanchez, Steve Heiman, Tad Tuleja

Selling
Machine, by sales consultants Diane Sanchez and
Stephen E. Heiman, advances a perfectly logical
but all-too-rarely followed business concept: because
sales revenue is the driving force behind practically
every company, all employees should share responsibility
for maximizing it. After working with major firms
such as Coca-Cola, DuPont, Hallmark, and Chase Manhattan,
the authors concluded that top companies actively
encourage everyone--from top to bottom--to help
the sales force do its job. The related principles
that these firms adhere to are outlined and explained
here, and then applied to the types of problems
that salespeople face daily. |
The
Art of Innovation, by Tom Kelly

IDEO,
the world's leading design firm, is the brain trust
that's behind some of the more brilliant innovations
of the past 20 years--from the Apple mouse, the
Polaroid i-Zone instant camera, and the Palm V to
the "fat" toothbrush for kids and a self-sealing
water bottle for dirt bikers. Not surprisingly,
companies all over the world have long wondered
what they could learn from IDEO, to come up with
better ideas for their own products, services, and
operations. In this terrific book from IDEO general
manager Tom Kelley (brother of founder David Kelley),
IDEO finally delivers--but thankfully not in the
step-by-step, flow-chart-filled "process speak"
of most how-you-can-do-what-we-do business books. |
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In the 1980s and again in the '90s, James M. Kouzes
and Barry Z. Posner published The Leadership Challenge
to address issues they uncovered in research on
ordinary people achieving "individual leadership
standards of excellence." The keys they identified--model
the way, inspire a shared vision, challenge the
process, enable others to act, encourage the heart--have
now been reexamined in the context of the post-millennium
world and updated in a third edition. "What
we have discovered, and rediscovered, is that leadership
is not the private reserve of a few charismatic
men and women," write Kouzes, chairman emeritus
of the Tom Peters Company, and Posner, dean of the
Leavey School of Business at Santa Clara University.
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| Other
Favorites |
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Please
Understand Me II: Temperament, Character, Intelligence,
by David Keirsey

For the past twenty
years Keirsey has continued to investigate personality
differences -- to refine his theory of the four
temperaments and to define the facets of character
that distinguish one from another. His findings
form the basis of Please Understand Me II, an updated
and greatly expanded edition of the book, far more
comprehensive and coherent than the original, and
yet with much of the same easy accessibility. |
Work
With Passion : How to Do What You Love for a Living,
by Nancy Anderson

Do
what you love for a living: that's the advice of
a revised, updated edition which continues to advise
people on how to patch passions with work goals.
From networking and writing resumes to achieving
the perfect career and personal match, this gives
solid advice. Reflecting the spiritual growth approach
of the 1990s, an inspiring book offers a ten-point
program for career seekers to work at what interests
them, apply natural skills and abilities, and reap
personal and financial rewards. Original. 30,000
first printing. |
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With
hundreds of thousands copies in print around the
world, Smart Women Finish Rich, by renowned financial
advisor David Bach, has shown women of all ages
and backgrounds how to take control of their financial
future and finish rich. Whether you're working with
a few dollars a week or a significant inheritance,
Bach's nine-step program gives you tools for spending
wisely, establishing security, and aligning money
with your values. |
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See
Jane Win, by Dr. Sylvia Rimm

See
Jane Win is a parents' guide for turning girls into
happy, successful women. Child psychologist Sylvia
Rimm, along with her daughters--a research psychologist
and a pediatric-oncology researcher--spent three
and a half years collecting data and conducting
interviews to devise the 20 basic points detailed
in this book. Their conclusions were based in large
part on a detailed questionnaire completed by over
1,400 women with successful careers in a variety
of fields, including science and technology, media,
the arts, medicine, law, and education. |
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How
Jane Won, by Dr. Syvia Rimm

How Jane Won tells the stories of some 50 women
who have been successful both at work and at home.
Ranging in age from 30 to 80--some famous, some
not--these women speak in their own voices about
how their girlhoods sowed the seeds for their success,
and how they coped with society's prejudices, triumphed
despite discouragement, and found inspiration. They
are lawmakers and judges, shatterers of glass ceilings,
healers and discoverers, teachers and community
leaders, artists and musicians, and communicators.
And their stories are full of good counsel and inspiration.
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